Activision Investing $500 Million Into Destiny? » Gaming Central Forums

Activision Investing $500 Million Into Destiny?

ust when you thought AAA gaming budgets couldn’t get any more ridiculously overboard, Activision has to up the ante. Believing that there’s gold in them thar space mountains, the games publishing company is set to inject $500 million into upcoming sci-fi RPG shooter Destiny. This includes development, production, marketing, infrastructure support, royalties, packaging and a host of other related expenses. The expectation to make money back on this investment would involve between 15 and 16 million new purchases of Destiny at full $60 USD (or $70 CAD) price.

Do you think it is good for the game?

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4 years, 4 months ago
Shrey Mishra
2650 2 10

6 answers (answer)


It’s an absolutely crazy move by Activision’s part. They’re putting a lot of pressure onto Bungie, a company who has been working on the Halo series for the past decade.

$500 million means that absolutely everything has to go right, and without a PC version of the game available for sale at launch, their install base right now would be at roughly 170 million consoles between the PS4, Xbox One, Xbox 360 and PS3.

4 years, 4 months ago
Sleeping Panda
411 6

It’s rather unfortunate, really; Destiny looks rather promising as a game outside of the situation it finds itself in. Its first-person shooting combined with co-operative or competitive online combat systems generate an entirely different feel within the confines of the MMO genre.

However, backed by $500 million in investments and now tied with the immense pressure behind shareholders, it seems like Destiny is doomed to lose its owners a lot of money. Whether or not it is good for the industry to see a failure of that magnitude is up to debate.

4 years, 4 months ago
Bhaskar Yo!
256 4

I think their investment is also likely the hugest within any one game in the history of the games industry.

4 years, 4 months ago
701 7

2-3 months ago i saw the trailer of this game on there official website man it was terrific. Well now i can say that i am in love.

4 years, 4 months ago
Sparsh Rathi
2146 1 8

Damn. Destiny will have to sell about 10-15 million copies just to break even. While they just possibly might, that is a hell of a gamble on a brand new IP.

4 years, 4 months ago
Ankur Singh
916 1 6

It is good for gaming though :)

4 years, 2 months ago
Nordic Slayer
640 8

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